How to Scale Your Wedding Business with Hannah Bjorndal
How to Scale Your Wedding Business is a podcast that explores how creative-minded entrepreneurs can build profitable, sustainable businesses through building strong, resilient and long-lasting businesses that are scaleable.
The conversations in each episode focus on how to be intentional and avoid all the common pitfalls when preparing for growth and hiring, training and leading a creative team. Host Hannah Bjorndal focuses on strategies that encourage thriving over surviving and working smarter, not harder.
How to Scale Your Wedding Business with Hannah Bjorndal
Why I Don't Use the Word "Associate" Anymore
Overview:
Wondering if calling someone an “associate” might actually be sending the wrong message? In this episode, we’re breaking down the language we use to describe our teams — and how one small word might be subtly undermining your brand.
What You’ll Learn:
✅ Why the word “associate” carries baggage (and what clients really hear)
✅ The marketing impact of language — and what to say instead
✅ How to reframe team roles in a way that communicates value
✅ A mindset shift that will make you rethink your entire client experience
🔥 FREE Resource:
Grab the guide: How to Write a Personal Vision in 3 Easy Steps (Free!) to define your biggest priorities in business & life.
🛠️ Mentioned in This Episode:
👉 How to Hire Your First Associate Online Course: Learn More
👉 How to Write a Personal Vision in 3 Easy Steps (Free Guide)
👉 Listen to: Ep 22: “5 Things You Can Delegate Today as a Wedding Professional” → [insert link]
💬 Let’s Connect:
DM me your biggest takeaway from this episode on Instagram → @HannahBjorndal
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